BUILT FOR MAKERS. LOVED BY SHOPPERS.
A COMMISSION-FREE MARKETPLACE FOR INDEPENDENT BRANDS
INDIELANE
IndieLane is a new online marketplace where makers keep their margins and customers discover beautiful independent products, without seller or buyer fees. Launching soon.
Early members get founding perks. Sign up below.
About
Built by an independent brand owner,
for independent brands.
Inspired by fairer platforms
Created to support makers, not squeeze them.
Selling and shopping indie has become harder than it should be.
Independent brands are losing margins to high commissions and overcrowded platforms.
Shoppers want to support small businesses, but struggle to find genuinely independent brands.
IndieLane exists to change that.
What makes IndieLane different
0% commission for sellers
No fees for buyers
Curated independent brands only
Monetised through brand partnerships, not creators
A fairer marketplace for everyone.
THE
INDIELANE PROMISE
WHO IT’S FOR
For independent brands & makers
Handmade, small-batch, or thoughtfully sourced
Tired of platform fees eating into margins
Looking for fair visibility and support
For conscious shoppers
Love discovering independent brands
Care where products come from
Want to support makers directly
Founding Member Access Is Limited
IndieLane is opening to a small group of founding brands and early supporters while we build the platform.
Founding status, and its benefits, will close permanently once we launch.
Founding members receive:
Founding brand / supporter status
Early access to buy or sell
Priority visibility at launch
Permanent commission-free benefits (founding sellers)
Be part of IndieLane from
the start
We promise...
No spam. Just launch updates and early access.
FOUNDER NOTE
"IndieLane was created after running my own small lifestyle brand and experiencing first-hand how difficult it’s become to make margins work on existing marketplaces.
This is about building something fairer, for makers and the people who want to support them."
Emi, Founder